Problems
Growths stalls when end-customers’ pain points are ignored. We dig deep to find them.
Add-ons and replacements for new hires outpace new installations. With over 80 U.S. card formats, end customers struggle to match their access systems, facing 2-week delays through slow vendor channels—yet speed is critical.
Plus, how do we shift physical credentials to mobile fast, with minimal infrastructure changes?
Only 5% of U.S. pets are microchipped, with just 52% registered, hindering lost pet reunions due to a clunky registration process and scanners confined to a few Animal Welfare Organizations. Good Samaritans face outdated offline coordination with AWOs. At veterinary clinics, chaos reigns: microchips offer only an ID number—scannable but meaningless without context—forcing vets to manually input digits into software or jot them on paper, deepening inefficiency in an already cluttered workflow.
Too inconvenient to manually enter the 15-digit ID# into my mobile phone browser, I’ll register later using my computer.
Why can not use my mobile phone?
Why isn’t there a device to scan and enter this Microchip ID automatically?
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